Markup Calculator
Selling price and margin from cost and markup percentage.
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Step by step
The formula
price = cost × (1 + markup/100)
Markup adds a percentage of the cost on top to reach a selling price. It is the natural way to price when buying and reselling, but it is not the same as margin — the same profit measured against the selling price always gives a smaller percentage.
All calculations run locally in your browser and update instantly as you type.
Example calculations
Common questions this calculator answers — select one to load its values.
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Frequently asked questions
Markup vs margin — what is the difference?+
Markup is profit as a percentage of cost; margin is profit as a percentage of the selling price. A 40% markup is a lower margin percentage.
All calculations run locally in your browser. Nothing you type is sent to a server.